Survey reveals insights on broker adoption of digital quoting + enrollment
Vericred surveyed health insurance brokers on their use of technology and their challenges navigating between legacy systems offered by carriers and a plethora of new digital solutions developed by tech companies.
Download Broker Survey
In this study, you’ll discover:
- How insurance brokers view the digital revolution
- Brokers’ use of carrier portals vs. third-party tech platforms
- How insurance carriers should adapt their digital distribution strategies
to meet the needs of today’s tech-enabled brokers
Digital Platforms: The New Normal
Brokers remain an integral component of the health insurance and employee benefits ecosystem, but technology is evolving the very nature of their roles. Most brokers now feel empowered to deliver greater value to their clients by harnessing digital technologies.
Vericred, the leading company simplifying the exchange of health insurance and employee benefits quoting and enrollment data between carriers and tech platforms, surveyed brokers to uncover how technology is shaping their business practices. Our results revealed that most brokers are modernizing their services to accommodate the digital trends in the market, yet some remain staunchly resistant to change. Most revealing, however, was hearing from brokers who now feel that quoting and enrollment platforms are not just digital tools: they deliver material advantages that separate them from their competitors.
Regardless of the availability of carrier solutions, brokers are actively choosing third-party platforms that support multiple carriers and provide user-friendly digital experiences. For carriers, this new reality requires an overhaul of their digital distribution strategies, ensuring they meet the needs of today’s tech-enabled brokers.
Ready for a modern digital distribution solution?
For more information about how Vericred can help carriers augment their digital distribution, please contact us!